Stop tantrums before they start
Rooted helps parents of children age 0 to 5 ease tantrums, power struggles, and challenging behavior with personalized 1-on-1 coaching and RobinAI, your on-demand parenting coach.
Our story
Rooted was founded by Robin and her son, Dave, inspired by Robin’s lifetime career in early childhood education and her conviction in the power of family systems.
Throughout her decades of work, Robin has helped thousands of parents foster development and navigate challenging behavior in young children.
Robin and Dave recognized a growing need for personalized parenting support that focused on building emotional regulation in children. They saw that modern cultural and environmental factors often neglected the long-term skills children need to thrive and self-regulate in today’s world.
At Rooted, we are committed to bringing this approach to parents everywhere—ensuring they have the guidance and tools to foster resilience in their children and navigate the complexities of modern parenting with confidence.
Your partners in parenting.
Parenting young children is full of joy—and challenges. You don’t have to face them alone. Our coaches offer personalized guidance to help you prevent tantrums, manage tricky behavior, and stay one step ahead. At Rooted, we empower you with the tools to raise emotionally resilient children, so you can parent with confidence and calm.
Our focus areas
At Rooted, we empower parents with the essential tools to build emotional regulation and foster healthy behavior in their children.
Understanding norms
Knowing what’s typical at each stage of development eases uncertainty. We help parents identify age-appropriate behaviors and recognize when extra support might be needed—boosting confidence and guiding appropriate responses.
Emotional regulation
Emotional resilience starts with understanding emotions. We teach parents how to help their children recognize, label, and express feelings in healthy ways, building lifelong emotional balance and self-awareness.
Impulse control & patience
Self-regulation requires impulse control. We offer practical strategies for teaching children to manage impulses and practice patience through clear boundaries and positive reinforcement.
Routines
Predictable routines provide children with structure and security. We help parents develop daily routines that ease transitions, reduce power struggles, and create positive habits for smoother, more balanced days.
Problem-solving & flexibility
Resilience grows through problem-solving. We guide parents in teaching children how to approach challenges with curiosity and persistence, developing adaptability and confidence along the way.
Family systems
Children’s behavior reflects family dynamics. We help parents uncover patterns—like communication styles and emotional roles—and offer strategies to nurture a more supportive, connected family environment.
Where we can help
Parenting young children comes with unique challenges. We support you in navigating the most common behavior management topics for children ages 0 to 5, including:
Tantrums + emotional outbursts
We help you prevent and manage meltdowns by identifying triggers, building routines, and teaching emotional regulation strategies.
Defiance + testing limits
It's natural for children to test boundaries. We teach parents how to respond calmly and consistently, fostering cooperation and mutual respect.
Sibling rivalry
We provide tools to manage sibling conflicts, helping children develop conflict resolution skills and nurturing healthy sibling relationships.
Power struggles
Whether it's bedtime, mealtime, or getting dressed, we guide you in setting boundaries and creating positive reinforcement systems to reduce power struggles.
Separation anxiety
Transitions like starting school or daycare can be hard. We offer strategies to ease your child’s anxiety and build their confidence in new environments.
Screen time
We offer guidance on setting limits around screens and creating healthy habits that encourage play, creativity, and learning.
Sleep challenges
From bedtime resistance to night waking, we help you establish bedtime routines that promote restful nights for the whole family.
Aggressive behavior
We help parents address hitting, biting, and other forms of aggression with empathy-based strategies to teach emotional control and respectful behavior.
How it works
At Rooted, we offer flexible support tailored to your needs. Use our expert coaching, RobinAI, or pair both together.
Personalized 1-on-1 Coaching
Work directly with an early childhood specialist to tackle behavior challenges head-on. Your coach will provide personalized strategies, tailored to your child’s development and your family’s needs. Coaching can be used independently or paired with RobinAI for even deeper support.
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RobinAI
Need quick advice in the moment? RobinAI offers instant strategies for managing tantrums, challenging behaviors, and more. Available 24/7, it’s like having a parenting expert in your pocket—ready whenever you are. Use RobinAI on its own or as a complement to our coaching service.
Pricing
RobinAI
$15 per month
On-demand parenting advice and behavior management tips, available 24/7
Get instant strategies to manage tantrums, transitions, and more
Perfect for quick support whenever you need it
Start using RobinAI for free
1-on-1 Coaching
$129 per month
Weekly 30-minute check-ins with a dedicated early childhood specialist
Personalized action plans tailored to your child’s development and family dynamics
Ongoing support to evolve strategies based on what’s working and iterate as needed
Space is limited - join the waitlist
Meet RobinAI
We took Robin’s decades of experience helping families navigate challenging behavior and built RobinAI - your on-demand parenting coach.
Powered by Cutting-Edge AI
RobinAI leverages the latest advancements in natural language processing and child development research. It’s designed to deliver expert parenting advice in easy-to-understand language, customized to the needs of parents and children.
Personalized to Your Child
RobinAI learns your child’s age and developmental stage and remembers all of your conversations to offer guidance and behavior management strategies that align with their growth milestones and evolving needs.
Instant Answers, 24/7
Whether you're facing a tantrum, bedtime resistance, or sibling conflict, RobinAI delivers quick, actionable advice anytime—so you’re never left without support in the moment.
Try RobinAI for free
Join the waitlist!
Access to 1-on-1 coaching is currently limited to a select number of families so we can provide tailored, high-quality guidance.
Reach out today to learn more and secure a spot. We can’t wait to meet you (and your little one)!